Sunday, April 26, 2009

Teasers - marketing ideas

I've just returned from Body Mind Spirit Conference and must say that my body, mind and spirit are a bit tired!  That said, I am preparing to teach a Towelwork Teaser this coming weekend as continuing education for Pilates Instructors at a healthclub.    I think that this is an inexpensive, simple opportunity for Pilates instructors to get a taste of Fletcher Pilates. 

If you are a Pilates Instructor or Pilates Enthusiast that would like to know more about Fletcher Pilates, the Teaser is a perfect introduction to the Towelwork, Barrework, Floorwork, Spine Corrector and Matwork.  Contact info@fletcherpilates.com to find out when and where Teaser courses are happening in your area or to suggest a location in which to host a course.

If you are a Fletcher Pilates Facilitator or Faculty Member, this post is geared towards helping you market your Teasers. 

In booking this Teaser, I learned that most healthclubs have a budget for continuing education, however, most of this budget is used for the personal training department, simply because there are more simple options of continuing ed for personal trainers.  The budgets purpose is for employee retention and the manager I spoke with expressed a need to have courses gaged towards their Pilates Staff as well as their trainers.  

The Teaser is remarkably easy to teach, inexpensive and gives you an audience that you may not be exposed to otherwise.  Best of all - it's non comital.  What I mean is, the instructors just get an experience, which enables them to form an opinion of whether or not they want more information. I recently read that people are afraid of commitment to community because they feel that they may get caught in something that adds pressure to their life. Right now, time and money seem to be scarce for most people and we are all making decisions based on what will put the least amount of pressure on our schedule and our wallet.  The Teaser is simple and inexpensive - no pressure! 

The next time you teach a Teaser or speak to someone about the benefits of hosting a course, think of the Teaser as an "appetizer" to the "main course" - the licensing course!  Whet their appetites with 90 minutes of fun movement and leave them curious and wanting more info!  
We always say that a physical experience of this work is the best way to get others involved - so tease away!  

Looking for more detail? Contact me at jenna@heliosmovement.com.  Have a Teaser story you'd like to share? BLOG BLOG BLOG away!!

Saturday, April 4, 2009

Teasers

I would love to hear how the Fletcher Teasers are proceeding around the country and around the world. Please tell the good, the bad, and the ugly. What has worked for you and what hasn't? What you would recommend and why?


Also, I wanted to throw this idea out there... If you do not already have something planned for Pilates Day on Saturday May 2nd, why not teach a Teaser? Pilates Day is meant to be a grassroots event. What better time to share Ron's root with others?